Ammad Ur Rehman is a semantic SEO consultant and trainer based in Edinburgh, Scotland.
He help universities, SaaS and e-commerce brands rank higher on search engine, get cited in AI answers, and become the authority in their industry, through forensic SEO audits, entity-first topical maps and practical SEO training.
years in semantic SEO
topical maps built
core sectors
Where is search letting you down?
Pick what sounds most like you. I’ll show you how I’d fix it, the service that fits, and a client who had the same problem.
Something changed, and Google noticed first.
Usually a core update, technical decay, or content that’s drifted off-topic.
- Forensic audit of what changed and when
- Ranked list of fixes by impact
- Fix the high-impact items first, cut the waste
GGRY Design: service page audit
organic clicks to service pages
LLMs can't cite what they can't understand.
Weak entity signals and thin topical coverage keep you out of AI answers.
- Entity audit across your site and the web
- Topical map built around your entity
- Content briefs that close the gaps
Socially Powerful: topical map
more AI overview citations
Lots of pages, no single plan.
Teams pull in different directions and nobody owns priorities.
- Diagnose across content, product and engineering
- A roadmap everyone can follow
- Hands-on oversight while it ships
Edinburgh Napier University
non-brand organic traffic
Your team is busy. Make sure it's the right work.
Effort goes into tactics that don’t move rankings.
- Role-based sessions for writers, developers and marketers
- Real examples from your own site
- Checklists they’ll actually use
How my SEO services connect
Search engines see your brand as one entity, linked to what you offer and what it achieves. Here’s how my services fit together.
Click a pink service node to see the details below
SEO audits
Forensic audits that rank every fix by impact and cut the waste.
- Technical, content and entity checks
- Prioritised fix list
- Walkthrough call with your team
Topical authority
Entity-first topical maps that build trust, depth and rankings that last.
- Entity and attribute research
- Full topical map
- Content briefs (Semantic Content Network)
SEO consultancy
Hands-on diagnosis, prioritisation and oversight across content, product and engineering.
SEO training
Practical, role-based training so your team does the right work, the right way.
- Writers, developers, marketers
- Built on your own site
- Checklists and templates
Local SEO
Google Business Profile audits and local search visibility for your area.
Three steps, no guesswork
Diagnose
A forensic audit finds what’s holding you back and ranks fixes by impact.
Map
An entity-first topical map shows what Google and LLMs expect you to cover.
Execute
Briefs, oversight or training, so your team ships the right work.
Results, not promises
non-brand organic traffic
Edinburgh Napier University
Complete website SEO strategy.
clicks to service pages
GGRY Design
Service page audit.
AI overview citations
Socially Powerful
Topical map.
What clients say
“Ammad found issues three agencies missed, and told us which ones actually mattered.”
Digital Analyst
“Ammad did some excellent SEO and setup work for my animated video page (GGRY Design). Thanks to his expertise, my page is now on page 1 of Google! He was professional, efficient, and really knows his stuff. Highly recommend.”
Agency Owner
“Ammad has helped us setup Semantic SEO strategy from scratch. His recommendations and work has helped us in adapting SEO as a core marketing strategy.”
Web Manager
Questions people ask
What does a semantic SEO consultant do?
I help search engines understand your business as an entity: what you are, what you offer and how it connects, so you rank for the whole topic, not only a few keywords.
How is semantic SEO different from traditional SEO?
Traditional SEO chases keywords one at a time. Semantic SEO models topics, entities and their attributes, which is also how AI answers choose sources.
What types of businesses do you work with?
Mostly universities, SaaS and e-commerce brands, plus agencies and local businesses.
How long does it take to see improvement?
Quick technical wins can show in weeks. Topical authority usually builds over 3–6 months.
What is topical authority?
It’s how completely and reliably your site covers a subject, which makes search engines trust you on it. You help search engines reduce the Cost of Retrieval by being less costly than other websites.
Do you offer one-off audits or ongoing consultancy?
Both. Many clients start with an audit, then move to ongoing consultancy or training.
Ready to be the answer people find?
Tell me what’s going on with your search. I’ll reply within one working day with how I’d approach it.