Local SEO Services
Dominate Your Area & Generate Leads Like Never Before
At AR SEO Consultancy, we help small businesses turn Local searches into real customers through a complete Local SEO strategy – from optimising your Google Business Profile (GBP) to improving your website content & service pages, citations, and reputation signals.
How Local SEO Service puts your Business on the Map?
When people in your area search online, are they finding you or your competitors?
Local search engine optimisation (Local SEO) ensures your business appears when nearby customers search on Google Search, Google Maps, and other local platforms. Whether you run a restaurant, clinic, salon, HVAC, plumbing, solicitor or professional service firm, your local visibility determines how many calls, inquiries, and foot visits you get.
What is Local SEO and Why it matters?
Local SEO is the process of improving your online presence to attract more customers from relevant local searches. It connects your business location, services, and customer intent through Google’s search algorithms — helping your company show up when people nearby look for products or services you offer.
Unlike general SEO, which targets broad or national visibility, local search engine optimisation focuses on your geographical area, ensuring your business ranks in local results and the Google Map Pack.
Local SEO vs Traditional SEO
Local SEO and General SEO are different in many aspects, few of them are mentioned below:
- Target Audience: Local SEO targets customers in your local area, whereas Traditional SEO targets national or global users.
- Ranking Factors: Local SEO top ranking factors among many others include Proximity, Relevance and Distance. Traditional SEO has 100+ ranking factors including content, technical and backlinks.
- Platforms: Local SEO gets your business on Local Packs, Google Maps and Local search results, whereas Traditional SEO is only available on Organic search results.
How Local Customers Find Businesses?
Nearly 50% of all searches are of “Local Intent”. People search for things like ‘plumber near me’, or ‘ best dentist in edinburgh’ using their phones and voice assistants.
If your business does not show up for such searches then you are missing out on real customers ready-to-buy from you.
Our Local SEO Services: Complete Local Domination strategy
At AR SEO Consultancy, we deliver a done-for-you Local SEO strategy designed to improve your business discoverability in your area.
1- Google Business Profile (GBP) Optimisation
Searchers rely heavily on Google Maps and the Local Pack to find services nearby. That’s why the first step is claiming, verifying, and fully optimizing your Google Business Profile. We don’t just check a few boxes – we complete every section:
- Add high-quality images, services, and product descriptions relevant to your audience.
- Write keyword-rich business descriptions with local context baked in.
- Update service areas, hours, and links to maximize your presence in search and Maps.
This profile becomes the digital front door to your business – we treat it as a Homepage of your business.
2- NAP Consistency Across the Web
Your business name, address, and phone number known as NAP – must match everywhere online. Inconsistent listings confuse Google and hurt local rankings. We run a comprehensive audit and then fix discrepancies across:
- Local business directories (like Yelp, Bing, Apple Maps)
- Social platforms and review sites
- Your website and landing pages
With clean and accurate data, your credibility rises – in both the algorithm’s eyes and your customers’.
3- Local Citation Building
We secure and manage listings on high-authority platforms that influence local positioning. We don’t just add you to a list – we optimize each entry:
- Assign the most accurate categories and service labels
- Tag locations and service areas properly for geo-relevance
- Track and update listings regularly to maintain accuracy
Consistent citations boost your relevance, authoirty, and local search visibility.
4- Online Reviews & Reputation Management
Positive reviews increase clicks, calls, and trust – and they’re now confirmed as a local ranking factor. We build systems to help you:
- Request reviews at the right moments – not randomly
- Respond to feedback, negative reviews, and showcase excellent customer service
- Monitor platforms like Google, Facebook, and niche directories
This isn’t just about stars. It’s about shaping a reputation that sells before a conversation even starts.
5- Local Keyword Research
We identify how your target customers search for services in your area/city. We research the exact phrases people use in your area, like:
- “Local SEO Services in Livingston”
- “Tax service open near me”
- “Dog grooming in Edinburgh”
Then we integrate that language into your on-page elements, content, and listings, making your business more discoverable for nearby customers.
6- On Page SEO & Local Content Strategy
Pages targeting broad terms or unstructured headers don’t rank locally. We align every key on-page element to your location-based intent:
- Write compelling title tags and meta descriptions that include your city and specialty.
- Create page copy that speaks directly to local customers and their specific needs.
- Develop landing pages focused on individual cities, services, and neighborhoods.
This approach turns scattered content into focused entry points that align with how people search in your area.
7- Local Link Building
Backlinks from local domains carry far more weight than generic ones. We build location-specific authority by:
- Outreach to regional blogs and business sites for feature pieces
- Leveraging sponsorships, events, or charitable efforts for PR links
- Submitting to niche industry directories with local reach
This raises your domain’s relevance in Google’s local algorithm – not just globally, but right where you do business.
Why Choose Us?
Proven Experience: We’ve helped businesses across industries – from freelance video makers to professional services achieve local search dominance.
Transparent Practices: No shortcuts, no spammy tactics. 100% white-hat SEO.
Personalised Strategy: Every business is unique, so we tailor strategies for your niche and location.
Human Approach: You’ll always talk to an expert, not a chatbot.
Measured Results: We track every click, call, and conversion – giving you data-driven clarity.
5-Star Reputation: Clients trust us for visible improvement and honest reporting.
Local SEO Consultancy FAQs
Local SEO is the process of improving your business visibility in location-based searches. It focuses on optimising your Google Business Profile (GBP), local citations, website copy and review management.
There is no exact timeframe, normally it takes 6 months and more to see sustainable results. Further, it depends upon the competition in the area where your business is serving – it takes more time to rank in high competitive region as compared to places where competition is low.
We’ll run a quick audit of your online presence, analyse your Google Business Profile, and show you where you can improve your local visibility, calls, and traffic.
You’ll receive a clear action plan before you commit to anything.
Yes, we can implement the recommendations offered as part of this Local SEO consultancy.