Professional SEO Training
For Businesses, In-House Marketing Teams & Startups
Whether you are a business owner juggling multiple roles, a marketer looking to sharpen your competitive edge, or an entrepreneur building from the ground up – Our tailored SEO training is designed to fit your goals and experience level. You won’t just learn theory. You’ll apply real strategies, backed by data, to get your site noticed by the right audience.
Why SEO Training Matters more than ever?
Search engines drive the majority of online experiences, and AI powered search results are changing the trends at a fast pace. Google alone holds more than 90% of Search Market Share, according to a report by StatCounter.
Without the right skills, businesses rely on agencies and miss internal opportunities to scale. With the right seo training, you build in-house expertise that keeps you visible and competitive.
Structured SEO Training Outfperforms DIY
You can pick up SEO tips from YouTube tutorials or blog posts, but without structure, that knowledge stays fragmented. Effective SEO training connects the dots – strategy, execution, and real-time application. That integration can’t happen without a framework.
Here’s what structured SEO training unlocks:
- Clear learning paths and practical benchmarks to chart your progress
- Hands-on exercises that align with your business objectives
- Access to current best practices as search engine algorithms evolve
Think about your current SEO efforts – are they coherent or cobbled together?
Fuel Marketing with Modern SEO Strategies
SEO isn’t just about keywords anymore. Content strategy around Real Entities, technical fixes, mobile optimization – each plays a critical role. And they all change constantly.
A strong SEO training service brings your marketing team up to speed with:
- Semantic SEO and natural language processing concepts
- Create Entity Optimised Content that earns Visibility in AI Overviews
- Build Topical Maps to acheive Topical Authority
- Fix technical issues limiting crawling, indexing and Core Web Vitals
- Data interpretation using Search Console and Google Analytics
- Translate Search Data into marketing strategy that converts
Want to get your business recommended by AI Search? SEO training delivers the playbook.
Our SEO Training Model
Our SEO Training Model is Flexible, practical, and tailored to your business goals. Learn remotely, in-person, or as a private team workshop – always with hands-on implementation.
Training Delivery Option
Remote/Virtual SEO Training
- One-to-One Strategy Session: Personalised seo training focused on your specific goals. Resolve technical SEO issues, improve crawl efficiency, or master backlink analysis with tailored, hands-on support.
- Online Team Workshops: Collaborative virtual sessions designed for marketing teams. Learn advanced SEO techniques such as entity-level content optimisation, internal linking strategy, and site architecture optimisation etc.
- Custom Training: Every business is different – so is our approach. We design fully tailored training programmes aligned with your objectives, from increasing organic traffic to enhancing on-page engagement and conversion.
By the end of your training, you’ll have a clear, repeatable SEO process that improves performance, strengthens visibility, and drives sustainable growth.
In-Person SEO Training
Experience hands-on learning and real-time collaboration. Perfect for teams and professionals who prefer face-to-face learning, our in-person sessions turn complex SEO concepts into practical, actionable steps. Each workshop is tailored to your skill level, and business goals, ensuring every session delivers measurable, lasting impact.
A strong SEO training service brings your marketing team up to speed with:
- Customised Agendas: Every session is designed around your existing knowledge and expectations from the training.
- One-to-One Coaching: Ideal for individuals seeking focused guidance on advanced topics like technical SEO optimisation, semnatic content strategy, internal links etc.
- Group Training for Teams: Bring your marketing or content teams together for collaborative sessions covering on-page optimisation, content strategy, link acquisition, and competitor benchmarking, collaborating PPC and SEO.
- Half-Day or Full-Day Runs: Choose between targeted half-day sessions or full-day deep dives for comprehensive SEO learning and implementation planning.
- Guest Lecturing for Universities & Colleges: Delivered by SEO Expert, our sessions bridge theory with real-world application – equipping students and future marketers with industry-ready skills.
Our in-person training gives you more than SEO knowledge – it builds capability, confidence, and a clear process your team can apply immediately to improve rankings, traffic, and engagement.
What You Will Learn
This SEO training service breaks down the full spectrum of search engine optimization – from foundational tactics to advanced strategies. You don’t just learn theory, you build mindset to implement tactics that work.
- Unpack the psychology behind search intent to target queries that convert.
- Build Entity-Attribute-Value (EAV) relationships, query network and topical maps that improve contextual relevance and AI readiness.
- Entity focused SEO practices.
- Craft meta titles and descriptions that drive clicks while matching algorithm criteria.
- Structure content using header tags, semantic HTML, and internal linking for crawlability and clarity.
- Apply SEO copywriting techniques that increase engagement and dwell time, not just rankings.
- Run audits using Screaming Frog, Sitebulb, and Google Search Console to uncover crawl issues and indexing barriers.
- Speed up your site with Core Web Vitals optimization, image compression, lazy loading, and caching layers.
- Dive into schema markup and structured data to boost rich results in SERPs.
- Plan an editorial calendar tied to keyword opportunity and user interest trends.
- Repurpose high-performing articles into downloadable guides, videos, and social snippets.
- Learn how topic clustering boosts domain authority and improves relevance signals.
- Use competitive link gap analysis to spot backlink opportunities in your niche.
- Execute ethical outreach strategies that generate backlinks through value, not spam.
- Measure link value using metrics like domain rating, citation flow, and anchor text diversity.
- Optimize GBP listings with keyword-rich descriptions, reviews, and categories.
- Become visible in local packs by improving NAP consistency and creating local citations.
- Target “near me” intent by building landing pages optimized for your service areas.
- Understand mobile-first indexing and how Google evaluates mobile versions of your site.
- Test and optimize responsive design, loading speed, and touch-friendly navigation.
- Use mobile SEO testing tools to evaluate usability, viewport configuration, and font sizes.
- Optimize product pages with dynamic metadata, rich snippets, and keyword-mapped descriptions.
- Fix crawl issues in faceted navigation, schema markups, and category hierarchies.
- Implement internal linking strategies that increase product discoverability and reduce bounce.
- Track and interpret major updates like helpful content rollouts.
- Learn how Google actually works and ranks webpage/website.
- Develop adaptive strategies that align with evolving ranking factors based on search engine patents.
- Audit sites post-update and recover from penalties with precise optimization fixes.
Who can benefit from this SEO training?
Marketing Teams: Build in-house SEO capability and reduce agency costs.
Content Writers: Build skills and expertise beyond just writing and complement your services with focus on SEO.
Developers: Building their knowledge to work efficiently with In-house SEOs or SEO Agencies.
Freelancers & Consultants: Add advanced SEO strategy to your service offering.
E-commerce & SaaS Brands: Scale organic growth with structured technical and content optimisation.
Universities & Public Sector: Optimise content, website structure, reduce Paid campaign costs, and control indexation for discoverability and accessibility.
Local Businesses: Dominate map packs and local “near me” search results.
Choose Your SEO Training Package
The right SEO training service matches your current knowledge level, your business goals, and how deep you’re ready to dive into search optimization. Here, you won’t find one-size-fits-all solutions – these packages are built to meet marketers, founders, and teams exactly where they are.
**The Price below is for Online Trainings only. For In-Person, please contact us.
Full Day SEO Training (Starter Plan)
Ideal for businesses and individuals who want to start their SEO journey from scratch. (Online & **In-Person)
- Fundamentals of Content, Technical and Off page SEO
- SEO Strategy Built around business and individual needs
- Complete action plan
- Review of progress made after the training session
- Free Follow-up email support for consistent growth.
Price
£750 + VAT
One Hour SEO Consultation Session
Ideal for businesses and individuals concerned about benefits of SEO strategy and its working.
- Online one hour consultation
- Explaining its benefits and how it will work
- Q&As throughout this session to help you understand your existing SEO position
Price
£200 + VAT
Why Choose AR SEO Consultant?
Led by Ammad-Ur-Rehman, Semantic SEO Consultant based in Scotland – trusted by UK universities and businesses.
Real-world methods, not recycled theory: frameworks tested on live websites.
Entity-first focus: Learn optimisation that makes your brand eligible for AI and LLM citations.
Up-to-date content, aligned with Google’s latest ranking systems, Helpful Content updates, and Google Patents.
- Proven Experience: We’ve helped businesses across industries – from freelance video makers to professional services achieve local search dominance.
- Transparent Practices: No shortcuts, no spammy tactics. 100% white-hat SEO.
- Personalised Strategy: Every business is unique, so we tailor strategies for your niche and location.
- Human Approach: You’ll always talk to an expert, not a chatbot.
- 5-Star Reputation: Clients trust us for visible improvement and honest reporting.
SEO Training Service FAQs
No, having prior SEO experience is not a pre-requisit. You will lean all the foundations and advanced tactics in training session.
Yes. Training includes examples and walkthroughs for the most common platforms.
Yes, we offer both In-Person and Virtual SEO Training.
Absolutely. Our Trainings are designed around the business needs, some businesses just need Technical SEO training, some require content strategy, and some need complete SEO fundamentals.
Normally, one full day session is enough when you know what should be the key focus of the training, this helps us delve deeper into the topic and give you clear insights and recommendations.
If you require extra time or extra day then that can be added to the plan when you book.
Yes, and here’s how:
- Every module includes exercises tied to your actual site – so you’re optimizing your pages in real-time.
- You’ll identify opportunities to improve organic visibility, speed up load time, fine-tune your content, and build stronger backlinks.
The entire training is built around application, not theory. You won’t just talk SEO – you’ll do SEO, directly on your business assets.